Strategy Development:

• Develop and implement social media strategies aligned with overall marketing goals.
• Identify target audiences and tailor content accordingly.

Content Creation:

• Create engaging and relevant content for various social media platforms (text, images, videos, etc.).
• Ensure content is consistent with brand guidelines and messaging.

Social Media Management:

• Manage and maintain social media accounts on various platforms.
• Schedule and publish content.
• Monitor and moderate user-generated content.
• Engage with followers and respond to comments and messages.

Data Analysis & Reporting:

• Track and analyze social media performance metrics.
• Identify trends and insights to improve strategies.
• Prepare reports and present findings to stakeholders.

Collaboration:

• Work closely with other marketing team members and stakeholders.
• Coordinate social media activities with other marketing initiatives.